Do you have an innovative idea for a cutting-edge app, but have nearly no idea how to nurture or sell your idea? You’re probably thinking to yourself, ‘where do I even start from?’. If you’ve hit a roadblock, you need to first acknowledge that with the right steps, you can eventually turn your precious brainchild into a revenue-generating project.
With total annual mobile app downloads currently standing at 218 billion and expected to reach 258 billion by 2022, investing time, effort in developing an app idea can prove to be worthwhile. With a customized marketing strategy and by finding the appropriate developer, you can successfully progress through the software development life cycle. In this article, we’ll explain how, you, a non-technical ideator, can market your app idea in a simplified way. Using this step-by-step guide, you’ll get an all-encompassing idea of what to do if you’re thinking about how to sell an app idea.
How to Develop an App Idea
Validate Your App IdeaThe app development process can be overwhelming. With a range of decisions involved, you need to consider the structure, cost, technology, and even the market for your app idea. You must treat your app idea as a serious business proposition. Your inventive idea can have several unpredictable elements, which is why validating your app idea is vital. By using the idea validation process, you can make de-risked, experimental decisions.
The entire purpose of this process is to expose your idea to the practicality of real users before you decide to develop and launch the final product.
Considering that you’re in the ‘I have a great idea for an app now what’ phase, it’s time to consider the following:
- How attractive is your idea?
- How ideal is it for your potential user?
- Is it likely to outperform competitors?
- Is the concept behind it easy-to-understand?
Determine Your App Idea’s Market FitThe idea validation process will help you understand whether your idea has potential and will reduce the risks associated with developing an app. Like any other business project, you need to comprehensively study the users and market before you start developing the app. By being well-equipped, well-informed, you can ensure that you best serve your target market’s needs. Following are the questions you’ll likely find answers to when validating your idea:
- Who would be interested in the app? woman or men? teenagers or adults?
- Are there similar apps? In what app stores are they available? How successful/popular are they? What are user reviews on these apps?
- How can I strive to be different from my competition with my app idea? What additional features can I add to make it more appealing?
- With the present competition in the market, will my app become successful?
- How does my current competition market their app? Do they include ads? How is my future competition likely to promote their app?
Figure Out How to Sell an App Idea to Google & Investors?
How to Make Revenue from My Idea App - Create A Business Concept for MonetizationNow that you’re unable to get your app idea out of your head and are feeling pretty confident about it, it's time to create a business concept. To turn your app idea worth a fortune, you need to put in a lot of work into app development, market research, and app marketing. As these are the elements that add value to your idea. Also, make it a point to analyze like-minded and competitor apps to draw ideas from what they are doing right and what they are doing wrong. Your business project strategy should mainly consist of the following features:
- The app: the primary idea, the defining advantages for the user, all pros and cons, all features, and its USP.
- Potential users: comprehensive analysis of the target audience
- Its market & competitors: analysis of the apps your app will be competing against
- Monetization plan: understand how to make money from an app
- Marketing plan: how do you plan on promoting, advertising your app
- Flat Fee: charge users a set price for downloading your app
- Freemium: offer an app where certain features are free and certain cost money for activation.
- Third-Party Ads: insert third-party pop-up ads or banners within the app and receive money when the user views the ad (pay per impression), when your user installs the third-party app (pay per download), or when your user clicks on the ad (pay per click).
How to Pitch and Sell an App Idea – Finding Partners & Professional App Developers
- Pitch Ideas to Partners/Co-Founders
- Pitch Your App Idea to App Developers
Create ‘user stories’ to present your app idea i.e., as a (type of user), I want (some goal) so that (the reason). Having a few strong user stories is all it takes for a developer to figure out if your app idea is practical enough. You’ll know when you’ve found the right developer because they’ll collaborate with you, provide suggestions, and will work to fine-tune it so the final product is ideal for your target user.
If you’re completely unaware of coding, then opting for no-code development is a good option. No-code development enables users to create complex workflows, without even writing a single line of code. It’s a cost-effective, secure, fast, and customizable solution for creating an engaging, appealing app experience. We at WeLoveNoCode ensure that the apps we create align with our client’s vision. Known for our reputation, reliability, and risk-taking ability, we can convert your app idea into a reality.
How to Sell an App Idea to Google?I have an idea for an app: what to do next if I’ve done my research and found an app developer?
It is important to prototype your app idea to improve its success ratio. Before you move on to pitching your idea to investors/ financiers or start building an MVP (minimum viable product), it's first necessary to prototype your idea. Whether it is drawing rough sketches or creating interactive layouts, prototyping can help you fast-track your process.
- Create An MVP
- Create A Marketing Roadmap
- Test Your App
- Publish App on App Stores
- Evaluate the App’s Success with Mobile App Metrics
Protect & Copyright an App Idea
- Sign An NDA
- Safeguard Your Intellectual Property Rights
- Get A Trademark
- Patent App Idea