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A Guide for Developing, Pitching & Selling Your App Idea

I have an idea for an app but no money... now what?
Do you have an innovative idea for a cutting-edge app, but have nearly no idea how to nurture or sell your idea? You’re probably thinking to yourself, ‘where do I even start from?’. If you’ve hit a roadblock, you need to first acknowledge that with the right steps, you can eventually turn your precious brainchild into a revenue-generating project.

With total annual mobile app downloads currently standing at 218 billion and expected to reach 258 billion by 2022, investing time, effort in developing an app idea can prove to be worthwhile. With a customized marketing strategy and by finding the appropriate developer, you can successfully progress through the software development life cycle. In this article, we’ll explain how, you, a non-technical ideator, can market your app idea in a simplified way. Using this step-by-step guide, you’ll get an all-encompassing idea of what to do if you’re thinking about how to sell an app idea.

How to Develop an App Idea

Validate Your App Idea

The app development process can be overwhelming. With a range of decisions involved, you need to consider the structure, cost, technology, and even the market for your app idea. You must treat your app idea as a serious business proposition. Your inventive idea can have several unpredictable elements, which is why validating your app idea is vital. By using the idea validation process, you can make de-risked, experimental decisions.
The entire purpose of this process is to expose your idea to the practicality of real users before you decide to develop and launch the final product.
Considering that you’re in the ‘I have a great idea for an app now what’ phase, it’s time to consider the following:
  • How attractive is your idea?
  • How ideal is it for your potential user?
  • Is it likely to outperform competitors?
  • Is the concept behind it easy-to-understand?

Determine Your App Idea’s Market Fit

The idea validation process will help you understand whether your idea has potential and will reduce the risks associated with developing an app. Like any other business project, you need to comprehensively study the users and market before you start developing the app. By being well-equipped, well-informed, you can ensure that you best serve your target market’s needs. Following are the questions you’ll likely find answers to when validating your idea:
  • Who would be interested in the app? woman or men? teenagers or adults?
  • Are there similar apps? In what app stores are they available? How successful/popular are they? What are user reviews on these apps?
  • How can I strive to be different from my competition with my app idea? What additional features can I add to make it more appealing?
  • With the present competition in the market, will my app become successful?
  • How does my current competition market their app? Do they include ads? How is my future competition likely to promote their app?
Ultimately, this process will facilitate you to design market campaigns, reduce losses and take advantage of business opportunities.
man doing research for app development


Figure Out How to Sell an App Idea to Google & Investors?

How to Make Revenue from My Idea App - Create A Business Concept for Monetization

Now that you’re unable to get your app idea out of your head and are feeling pretty confident about it, it's time to create a business concept. To turn your app idea worth a fortune, you need to put in a lot of work into app development, market research, and app marketing. As these are the elements that add value to your idea. Also, make it a point to analyze like-minded and competitor apps to draw ideas from what they are doing right and what they are doing wrong. Your business project strategy should mainly consist of the following features:
  • The app: the primary idea, the defining advantages for the user, all pros and cons, all features, and its USP.
  • Potential users: comprehensive analysis of the target audience
  • Its market & competitors: analysis of the apps your app will be competing against
  • Monetization plan: understand how to make money from an app
  • Marketing plan: how do you plan on promoting, advertising your app
Once you come up with a compelling app idea, you may wonder how exactly can you make money off of it. There are various methods for monetizing your app (making a profit from it). Following are the frequently used monetization strategies:
  • Flat Fee: charge users a set price for downloading your app
  • Freemium: offer an app where certain features are free and certain cost money for activation.
  • Third-Party Ads: insert third-party pop-up ads or banners within the app and receive money when the user views the ad (pay per impression), when your user installs the third-party app (pay per download), or when your user clicks on the ad (pay per click).

How to Pitch and Sell an App Idea – Finding Partners & Professional App Developers

  • Pitch Ideas to Partners/Co-Founders
It is difficult to execute an app idea all on your own. Even though it is possible for you to self-finance your project, it would be a better alternative to get a partner on-board. If you think you lack a certain or several skills, then try pitching your app idea to a former colleague or friend who has the skills you lack.
  • Pitch Your App Idea to App Developers
Once you’ve decided how you want your app to look and you’ve studied the industry, it's then important to find an experienced, skilled app developer.
Create ‘user stories’ to present your app idea i.e., as a (type of user), I want (some goal) so that (the reason). Having a few strong user stories is all it takes for a developer to figure out if your app idea is practical enough. You’ll know when you’ve found the right developer because they’ll collaborate with you, provide suggestions, and will work to fine-tune it so the final product is ideal for your target user.
developers working on app development
If you’re completely unaware of coding, then opting for no-code development is a good option. No-code development enables users to create complex workflows, without even writing a single line of code. It’s a cost-effective, secure, fast, and customizable solution for creating an engaging, appealing app experience. We at WeLoveNoCode ensure that the apps we create align with our client’s vision. Known for our reputation, reliability, and risk-taking ability, we can convert your app idea into a reality.

How to Sell an App Idea to Google?

I have an idea for an app: what to do next if I’ve done my research and found an app developer?
It is important to prototype your app idea to improve its success ratio. Before you move on to pitching your idea to investors/ financiers or start building an MVP (minimum viable product), it's first necessary to prototype your idea. Whether it is drawing rough sketches or creating interactive layouts, prototyping can help you fast-track your process.
man drawing initial prototype of app


  • Create An MVP
The MVP method enables you to create a comparatively affordable model of your program for evaluating your user’s reaction. By creating an MVP, you can save money and enhance the functionality of your app.
  • Create A Marketing Roadmap
You can’t hope to monetize your app without effective marketing. This is why, it's important to focus on branding your app – create an app icon, design brand-specific visual content. Also, invest time in ASO (app store optimization), as it can help you get organic downloads.
  • Test Your App
Test the beta version of your app to receive user feedback e.g., glitches, what features need to be added, as this can help you understand whether it is ready to use for your target user.
  • Publish App on App Stores
Once you’ve beta tested your app and fixed any bugs, it then needs to be published on the relevant app store e.g., Google or Apple app store, so your target user can search and download the app.
  • Evaluate the App’s Success with Mobile App Metrics
Using user engagement, user activity, and retention metrics, you can measure the impact of your app, increase your ROI and continually improve your app experience. A combination of these factors will eventually help you elevate profit margins.

Protect & Copyright an App Idea

  • Sign An NDA
The mutual signing of an NDA (non-disclosure agreement) is an optimal way to ensure that all shared information is kept confidential between the signing entities. Whether you’re working with an agency or freelancer, it is recommended for you to create an NDA and have them sign on it.
  • Safeguard Your Intellectual Property Rights
Make it a point to include an ‘intellectual property protection’ paragraph in your contract. You should explicitly state that all code, designs, content, etc. developed by the developer is solely your intellectual property. This will help you ensure that individuals don’t treat your property as their own.
  • Get A Trademark
Once your app is published on any app store, it has the potential of gaining traction. A trademark protects your app idea and prevents other apps from poaching your logo or copying the name of your app.
  • Patent App Idea
The most secure way of protecting your idea is patenting your idea. It is, however, important for your idea to be truly novel, useful for it to be patented. Once you patent your app idea, you can prevent clones of your app from launching.

Discuss Your App Idea with Us!

If you have an app idea that you’re looking to explore and develop, then get in touch with us for a consultation. Our team of no-code developers can help you through the entire app development process – idea refinement, developing an MVP to making a glitch-free, quality final product. With the help of WeLoveNoCode, you can construct an app on your terms.