Shopping applications make customers’ lives easy and improve shopping convenience. Consequently, companies with custom shopping apps gain more customers and record a boost in sales. Moreover, with the size of global digital buyers expected to rise from 1.32 billion shoppers in 2014 to 2.14 billion in 2021, businesses with shopping apps are better positioned than those without retail mobile applications.
Why Do You Need to Make a Shopping App?
The e-commerce industry is growing in leaps and bounds. Retail apps have been proven to attract new customers and increase eCommerce sales. Hence the need to know how to make a shopping app. According to Oberlo, about 27.2 percent of the world’s population will be shopping online in 2021, and in 2021, e-commerce sales are expected to account for 18.1% percent of retail sales worldwide. Therefore, it’s advisable to create a shopping app iOS or Android, to benefit from the forecasted growth.
That said, here’s why your business needs a custom app:
- In 2021, mobile eCommerce sales are expected to account for 54% of total eCommerce sales.
- According to these statistics, retail apps recorded conversion rates of 21%. On the other hand, the mobile web got 6%. Shopping apps accounted for 44% of eCommerce transactions. The records for desktop and mobile websites were 33% & 23%, respectively.
eCommerce apps have the lowest cart abandonment rate. The same statistics cited above showed a cart abandonment rate of 20% while it was 68% and 97% for desktop and mobile sites, respectively.
- Buyers love mobile applications because they make shopping more convenient and exciting.
- You need a mobile app to stay competitive.
Types of Stores For Mobile Commerce (M-Commerce)
The types of stores for mobile shopping applications include:
- Home furniture
- Online pharmacies
- Sporting goods
You can create a shopping app iOS or Android, for any type of goods and services. The list above isn’t exhaustible. It can be expanded to include more goods and services. Let’s take a look at why a shopping app is so efficient.
Why are eCommerce Apps Effective?
Highlighted below are reasons why eCommerce app are effective:
Ease of Business Management
Building a shopping app for your business streamlines business processes and makes them easy to manage. As a result, you can operate your company efficiently at a lower cost.
Ease of Access for Shoppers
Convenience is vital in the eCommerce industry. Customers can click and shop on your platform with an app without having to type the URL in a browser.
Close Company-Customer Relationship
Mobile applications enable businesses to communicate better with users and prompt them to take actions - such as leaving a review. It helps companies engage customers closely and send crucial information like announcing the release of a new product.
Increase in Sales
Retail apps have a significant positive impact on the sales curve. The in-built marketing tools are responsible for this growth.
Engagement With Customers
You can leverage the customer behavior insights from the app to make individualized offers to customers, ranging from product updates, Promos to freebies.
Benefits of Creating a Shopping App For Your Business
Your business stands to gain a lot when you create a shopping app iOS or Android, or both. Here’re the key benefits:
- Conversion Rate
- User Returns
- Native Payments
- Mobile Deep Linking
- Integration Into Social Networks and Messengers
Retail apps boost conversion. In the report cited earlier, the mobile web got only a 6% conversion rate while apps for shopping recorded a 21% conversion rate. In the same vein, the cart abandonment rate is significantly lower in apps than in both desktop and mobile sites.
Shopping apps make purchasing convenient and stress-free for customers. In addition, the ability to leverage customer behavior insights and other marketing tools within the apps enable businesses to give customers unique experiences, thereby enhancing user returns.
Building iOS and Android apps for your business will enable you to install native payment gateways and harmonize payments. Native payments give you control over the payment aspect of business processes and allow you to manage them efficiently.
Mobile Deep Linking
With the app installed on users’ devices, deep linking takes customers to a specific part of the app using the app URL. It enhances the user experience, retention, engagement, and usage. Mobile deep linking is ideal for onboarding users and re-engagement.
Integration Into Social Networks And Messengers
The ability to communicate and share information through social integration is impressive. Users can share their experiences with their followers and friends on social networks. Messengers are ideal for company-customer relationships.
What You Should Consider Before Creating a Shopping App
Let’s explore the key factors to consider before creating an eCommerce application:
The Most Difficult Choice in Mobile App Development
Choosing the development technology stack and the right development company can be overwhelming. There is a wide range of technologies used in the development of mobile applications. These tools can be divided into native development tools and cross-platform app development tools. Platform-specific apps require the use of native development tools, while cross-platform apps need technologies such as React Native for the development of both iOS and Android.
How to Create a Shopping App
Before delving into making a shopping app, you’ve to consider what it takes to create a shopping app on iOS or Android. There is a need to consider the application development process, cost, and other responsibilities. The use of no-code development tools makes development faster. You can build an app in 2 weeks with no code. However, make sure you contract a good development company to develop your app.
Vital features of your shopping app
To make sure your app brings business growth and helps your customers shop faster and better, it should have industry-standard features. Here’re the key features you should include in your application:
- Product Pages
- Search & Filter Functions
- Payment Integrations
- Push Notifications
1) Product Pages
Giving your customers a thrilling user experience should be your priority. A user should be able to figure out what you offer after they open the app. Showcase your goods or services upfront using popular navigation patterns, high-resolution images, product descriptions, and straightforward call-to-action buttons. Make it easy for customers to find and pay for what you offer.
2) Search & Filter Functions
To help customers find what they want, incorporate Search, Filtering, and Sorting features in your app. Customers open shopping apps already having a product in mind. A standard app should offer customers the flexibility of streamlining searches to find the product they want. Create categories, subcategories and classify products in ways that enable shoppers to find products effortlessly.
A complicated checkout process leads to an increased cart abandonment rate. Buyers lack the patience to go through a complex, multi-step checkout process. To lower the cart abandonment rate, build a simple checkout page that enables buyers to checkout with a few clicks. In addition, buyers should have the flexibility of checking out with or without registration.
4) Payment Gateway
Integrate a user-friendly payment gateway. Your payment gateway should:
- Give customers several popular payment methods like PayPal, Google Pay, etc.
- Resolve payment issues swiftly.
- Be the same across other platforms - that’s if you’ve got a website or web app for your business.
- Ensure maximum security.
Create a fast and simple registration page. Asking users to sign up using the Social Login feature enables them to reuse personal information from their social network accounts. Registration will help your organization to build close relationships with users using their contact information. At the same time, customers will enjoy a customized experience from your company.
6) Push Notifications
Push Notification is a top-notch application feature used to communicate with customers. It will enable you to retarget customers and keep them enthusiastic about your offers. With Push Notifications, you can notify customers of new products and promos.
With other in-built marketing tools, push notifications send customized messages, such as reminding users of abandoned carts. According to Invesp, Push Notifications can boost customer retention rate by 3-10 times, and 48% of customers made a purchase (in-store) after receiving a push notification.
Integrate analytical tools into your shopping app. Analytics provide the information you need to know whether your business is growing or not. With analytics, you’ll know where and how to improve your business.
How to Make a Mobile Shopping App?
Let’s take a comprehensive look at the actual steps involved in developing a shopping app:
- Market Research & Analysis
- Features Set
- Specifications & Prototype
- Application Design
- Choosing a Platform
- Development And Testing
- Launching And Publishing
1) Market Research & Analysis
The first step in creating a shopping app is market research. When doing market research, focus on competitor analysis and consumer needs. Understanding who your competitors are and what they offer will help you create something unique. On the same note, to make an app that consumers need, you’ve to understand their expectations.
2) Features Set
To make a successful retail app, you’ve to incorporate state-of-the-art features. So, with the understanding of the industry standard and market requirements, make a list of features and take it from there.
3) Specifications & Prototype
This stage involves working with an app development company to put the app requirements together, create a technical project, and build a prototype that comprises the wireframes of all the app screens.
4) Application Design
This is a critical stage that determines the front-end looks of your application. Your main goal should be to design a shopping app that’s visually appealing and easy to use with a simple checkout process. Style the logo, basket, and catalog of products with breath-taking graphics.
5) Choosing a Platform
Choosing the right platform is key to making high-quality applications. To create a shopping app iOS or Android, you’ve to consider platform-specific factors and the audience you’re targeting. However, the best approach is to develop a shopping app for both Android and iOS. This is because both operating systems cover around 90% of mobile device users.
6) Development And Testing
This is one of the crucial stages where you need experts to assess your app and do quality assurance before making it available to end-users. If you fail to execute this stage appropriately, users might spot a malfunction. It will result in a bad user experience and ultimately “hurt” your brand's reputation.
7) Launching And PublishingYour app will be almost ready and needs to meet Google Play and AppStore conditions at this stage. Therefore, before publishing the app, make sure it has excellent features and an attractive design. Moreover, the more your service stands out from its rivals, the more the chances of your app being successful.
How Much Does It Cost to Create a Shopping App?
It’s challenging to say the general estimate of creating a shopping app since the cost of application development depends on a range of factors. However, let’s explore the possible cost of building an eCommerce app by looking at the different stages of application development.
Spending starts at the market research phase. Conducting competitor and consumer analysis is time-consuming and expensive. The amount of money you’ll spend at this stage will be dependent on whether it will be local or global analysis.
The actual cost of the application building process is dependent on the following factors:
- Application development platform.
- Type and complexity of the app.
- Size of the target audience.
- Application features.
- The time it takes to build the app. How long it takes to develop apps is dependent on factors 1-4.
The app development company you choose affects the overall cost of making a shopping app. Specialists from first-world countries are generally expensive to hire. However, hiring a decent medium-sized company from other developed countries is the way to go. You can cut custom development costs with no-code when you hire the right no-code development service.
The type of technologies used for the development of an application also affects the overall cost of the product. As expected, using a state-of-the-art tech stack costs more. An app development guide will help you figure out the right tools or no-code technologies to drive your business forward.
The cost of shopping app development is from $40,000 - $60,000. This is a rough estimate. If you want to know the actual price, contact us now!
At this point, you now know the importance of creating a shopping app, how it benefits your business and what it takes to build a high-quality eCommerce app. What next? Choosing the right application development company with the needed expertise and a friendly rate is key to building a successful app.
WeLoveNoCode can help you create a shopping app that will showcase your brand and foster rapid business growth. WeLoveNoCode is a global services company providing businesses with unlimited, high-quality no-code development services at a flat rate.