Here we look at some of the most key reasons why no-code can skyrocket your start-up.
1) Speed to Market
One of the two most common benefits of the no-code approach (we will come to cost shortly), the speed with which a start-up can develop and evolve product is an important reason for choosing the no-code route.
It is not uncommon for a minimum viable product (MVP) to take up to 6 months, a recent study by GoodFirms Research showed over 60% of software development takes 4-6 months to complete using traditional custom development approaches, which is where the power of no-code comes in for start-ups looking for speed.
Using a no-code approach a start-up can get an MVP out in weeks rather than months, you could genuinely build a prototype to show a prospect or even investors, faster than it might take to hire developers to write you custom code.
You also have the critical benefit of rolling out different versions very quickly, meaning you can test out more ideas at the beginning, allowing you to build your ideal product much faster than a traditional coding approach. Part of this speed comes from the lower testing needs when building products on no-code platforms, as the demands for rigorous testing of code are no longer an issue.
One final speed related benefit is the ability to confidently pivot. Many businesses will change direction in the early days, recognising a more powerful application of the product they have built. However, some won’t do this, concerned by the time it will take and the wasted effort on the first iteration – these are missed opportunities that can be avoided with the no-code approach.
In the past, if an entrepreneur had an idea they were left with three options (a) develop it themselves (b) spend a lot of runway cash on contractors to develop the initial prototype (c) employ people before they have revenue coming in. Assuming the founder is not a developer themselves, then these options become expensive and take valuable funds away from sales & marketing, which are critical for business growth.
In fact, the average development is estimated to cost $36,000 when using traditional approaches, putting significant pressure on a start-ups finances. The no-code approach changes this entirely, due to many factors:
- No expensive, specialised contractors or freelancers
- No expensive employees, with all the additional costs of recruitment
- Faster development, meaning the product is generating revenues quickly
No-code platforms like bubble.io start at such reasonable prices, when combined with the ability to build new product within your existing teams or using more affordable contractors through platforms like WeLoveNoCode, they enable any start-up to get a development live for a fraction of the normal cost.
3) Innovative Ideas
This might seem counterintuitive because building on a no-code platform could be seen as limiting, but it gives a start-up the freedom to focus on innovation and ideas, unencumbered by the detail of developing custom code. Time is spent on design and ideas, not code.
Innovation often comes from building multiple iterations and understanding feedback quickly, thus continually evolving. Producing quick prototypes to put in front of clients and prospects allows you to see if you have something that will resonate, innovating at speed without stalling up a long development backlog.
Ultimately, the no-code revolution is enabling anyone with a great idea to develop a product. People that previously would have been put off doing anything with an idea due to the effort involved, the cost or time it might take, are encouraged to try and build a prototype themselves. We are empowering a whole new wave of thinkers to get involved in product development.
4) Utilising the Whole Business
The nature of no-code platforms prevents over complication of product development due to the parameters of the systems used and by combining this with the lack of custom code, it makes it simple for others to get involved, allowing for an agile approach across a start-up.
Different teams or individuals can step in and evolve a product without needing deep knowledge of the code or the skills of a particular language. This allows a wider range of people to get involved in the development, speeding up the process but also improving how agile a company can be in using its scarce resources, always a critical issue for start-ups.
All of this prevents development from becoming the key bottleneck within a start-up, which always occurs when you are waiting for new product to be delivered before going out to market.
5) A Scalable Approach
One of the biggest problems for any tech start-up is the ability to find enough good quality developers. The US Bureau of Labor Statistics was predicting that in 2020 there were 1.4M more software development roles than candidates to fill them and this is only getting worse as the tech giants take on more and more staff on attractive salaries and benefits, making it hard for start-ups to compete.
With a traditional development approach, this will have a significant effect on a companies ability to grow at pace, but with a no-code proposition you can find people easier (because the skills required are not as niche) and the process of development is itself much faster.
Another reason no-code is perfect for a scaling start-up is the number of integrations that come pre-packaged with these platforms, making the ability to connect with other systems to grow and increase capabilities goes up significantly.
You also have the ability to utilise no-code solutions for a lot of internal applications, allowing businesses to lessen the need for IT involvement in these projects. For example, it would be possible for a member of the HR department to take a no-code platform and build an application for tracking and alerting poor attendance. They understand the solution needed better than anyone else and can use the no-code platform to build the product they require without the need for an overworked developer.
One goal of many start-ups is getting investment early to help scale a business at pace and the no-code approach is helping start-ups achieve this – because investors love businesses built on no-code.
For investors, they see no-code as a hot trend and they like investing in trends, as they see that it will help their end goal of selling the business. They also recognise that no-code allows for fast development without the heavy cost of outsourced development or large IT teams and any good investor loves a business with strong cost control!
Ultimately the introduction of no-code has democratised tech start-ups, giving people of all sizes the ability to take an idea and grow it into a successful business. The lower entry cost afforded start-ups by no-code development means that you don’t have to pitch a product that is going to change the world or be the uber of their industry, smaller and more niche product ideas are now able to take flight and grow without the burden of slow and expensive development projects.